Nigeria's leading lottery company has signed a new partnership

4/9/2021 6:34:44 AM

    Betgenius, a leading global provider of sports lotteries, regulated lotteries and lottery services, has recently been selected as a partner by Nairabet, a leader in the Nigerian sports lottery industry.

    Under the terms of the agreement, Nairabet will partner with Betgenius in all sports, including football and basketball, to provide its online and physical retail customers with a leading real-time lottery experience.

    This long-term partnership will also allow Nairabet to quickly and accurately price its real-time lottery products through BetGenius, with the hope that Nairabet will gain more control over its domestic trading strategy, thereby significantly increasing its market share.

    "With competition on the rise in the Nigerian sports lottery market, Nairabet has chosen to stand out," said Nairabet CEO Ojin Alaby. One of the decisions we made was to partner with BetGenius to energize our lottery market. I'm confident it will be a rewarding experience for both sides."

    Matt Stephenson, managing director of Betgenius, said: "As one of the best sports lotteries in Nigeria, Nairabet is at the forefront of relying on its own highly qualified in-house risk management team and improving its lottery products. The real-time lottery trend is spreading across the African market, and Betgenius is excited to bring more trusted products and broader partnerships to the region in the future."

    Betgenius's highly flexible, highly automated pre-race and in-race management system tools allow sports lottery operators to outsource some or all of their functions and provide thousands of markets for all major sports.